Chanel's Rouge Allure Luminous Intense Lip Colour in shade 137, Pourpre d’Or, is more than just a lipstick; it's an experience. This luxurious formula, priced at $45.00, promises intense hydration, vibrant color payoff, and a comfortable, long-lasting wear. But does it live up to the hype and the hefty price tag? This in-depth review will explore every aspect of this coveted lipstick, examining its texture, pigmentation, longevity, and overall performance, drawing comparisons to other Chanel offerings and considering the opinions of various reviewers across platforms.
First Impressions: A Glimpse of Pourpre d’Or
The iconic Chanel packaging instantly elevates the experience. The sleek, black tube feels substantial and luxurious in the hand, reflecting the brand's commitment to quality and elegance. The shade itself, Pourpre d’Or (137), is a captivating deep berry-red with subtle golden undertones. This unique blend creates a rich, multifaceted color that shifts depending on the light, making it incredibly versatile and flattering across a range of skin tones. It's not your typical red; it's a sophisticated, nuanced red that evokes a sense of timeless glamour.
Texture and Application:
Chanel Rouge Allure Luminous Intense Lip Colour boasts a remarkably smooth and creamy texture. The lipstick glides effortlessly onto the lips, leaving behind a velvety, non-sticky finish. There's a noticeable plumping effect, adding subtle volume and definition without feeling heavy or uncomfortable. The application is incredibly precise, thanks to the perfectly shaped bullet, allowing for both a bold, full-coverage look or a more diffused, natural stain. The formula feels incredibly hydrating, keeping lips feeling soft and supple throughout the wear, a significant advantage over many matte lipsticks that can be drying.
Pigmentation and Color Payoff:
One swipe delivers an impressive amount of color. The pigmentation is intense, offering a richly saturated hue that doesn't require multiple applications. Even with a light application, the color is vibrant and noticeable, making it ideal for those who prefer a more subtle look. The golden undertones in Pourpre d’Or add depth and luminosity, preventing the color from appearing flat or one-dimensional. This is a key element that sets this lipstick apart from other deep red shades, giving it a unique and sophisticated appeal.
Longevity and Wear:
While not a completely transfer-proof formula, the longevity of Chanel Luminous Intense Lip Colour 137 is impressive. It lasts for several hours without significant fading, even with light eating and drinking. While touch-ups might be needed after a full meal, the color fades gracefully, leaving behind a subtle stain that keeps the lips looking naturally flushed. This makes it a convenient choice for those who appreciate long-lasting wear without the need for constant reapplication.
Comparison to Other Chanel Rouge Lipsticks:
Compared to other Chanel rouge lipsticks, the Luminous Intense formula stands out for its balance of intense color and comfortable hydration. While other lines, such as the Rouge Allure Velvet, offer a more matte finish, they often compromise on hydration. The Rouge Coco Bloom line provides a more sheer, glossy finish, lacking the intense pigmentation of the Luminous Intense. The Rouge Allure Ink is a long-lasting liquid lipstick, but it can be drying for some. The Luminous Intense formula sits perfectly in the middle, offering the best of both worlds: intense color payoff and comfortable wear. This makes it a versatile choice for those who want a luxurious lipstick that caters to both comfort and bold color.
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